"Direct" will bring China Zhi Xiaoye
September 2, 2005, the China Zhi Xiaoye, a grand festival.
Xinhua Beijing on September 2, 2005: Chinese Premier Wen Jiabao signed a few days ago, 443 of the State Council decree released "direct sales regulations," since December 1, 2005 will come into effect.
The "direct" and "direct selling business" is defined as a well thought out, a much-steeled, as appropriate discretion to sentence the words, repeated deliberation, only made. It is consistent with the international "direct" and "direct selling business" is defined broadly consistent with each other, at least no way, no conflict, without leaving loopholes for illegal pyramid schemes.
It should be in the direct selling business of the State Council department in charge of commerce and industry and commerce administration departments of the State Council jointly set up specially designated bank accounts, the margin deposit.
These requirements are quite strict, direct marketing companies must be strictly observed.
In order to strengthen the supervision of Zhixiao Ye, in order to prevent the direct sales as a cover for a variety of violations, the specific implementation of the industrial and commercial administration departments can take day-to-day supervision and management of means and measures.
"Direct" is a "direct marketing products and services will provide consumers with" mode of operation, it is referred to as "direct." "Direct" The most important thing is characterized by "non-store sales."
In that case, what is "fixed place of business"?
Direct marketing companies to set up branches there is a precondition, that is to be engaged in direct sales activities in their areas, set up in line with the requirements of the people's governments at or above the county service network to facilitate and meet the consumers, salespeople know the product price and return, as well as Other services provided by enterprises in accordance with the law.
It is precisely because "salespeople can be 'fixed place of business' to promote their products outside," As a result, "direct sales" will not only reduce cost of sales of enterprise products, and the cost of sales often reach more than half the cost of production, but also So that consumers get much lower than the market price, low-cost goods.
In 2002, the United States Zhixiao Ye, the total turnover of 28,700,000,000 U.S. dollars and created over 1300 jobs. For the United States, only to create so many jobs, direct sales in the U.S. economy, already unshakable.
According to the Japan Direct Selling Association estimates that 80 of the last century, Japan Zhi Xiaoye sales of 120 billion U.S. dollars, 100 million working population. In 2002 to reach 245 million.
If in the future to engage in direct sales of China's population accounts for 3 percent of the total population, and that there will be 39,000,000 people. 39,000,000 people for the employment situation in China so serious, it is a very large number. This figure is far greater than the United States together with Japan's total population of Zhixiao Ye twice (15,000,000), only this, we will not be able to direct sales, as insignificant.
At present, direct sales around the world in more than 180 countries and regions.
In 2005, global presence Zhixiao Ye 85,000,000,000 U.S. dollars of the market.
In 2004, Chinese direct sales market turnover reached 200 million by 2010, more than 100,000,000,000 yuan. Only the Chinese market on a global approach Zhixiao Ye half of the total turnover.
The mid-1990s, China has just started the direct sales market has developed rapidly, sprouting everywhere. But not last, China has not yet tasted the sweetness of direct sales, it suffered a first suffered the illegal pyramid schemes.
This evolution took place, first of all because of China's market economy is also very immature, anti-virus ability of the market economy is also vulnerable, very low immunity. China's market economy also as a child, the body's regulation of a variety of mechanisms are not yet ripe for development.
As a result, China's direct selling market has become "ten lords Road," the world.
As the world's earliest and Zhixiao Ye representatives to obtain direct access to foreign-funded enterprises operated from the 1990s, the "ace" in China's first city to open stores. At present, "Amway" national headquarters has a few more than 160.
In 1998, "Amway" because of policies against the risk that the performance of 3.2 billion, but the "ace" the rapid adjustment of its business model, had the big disaster disaster.
A month ago, "Amway" has been in a "direct" out "war" status.
"Avon" in China still have to survive at home, the moisture pretty Xiao Rizi life.
The Chinese women fashion, with little wonder, "Avon". "Avon" well-known brand, will not be unreasonable. In that case, was forced to withdraw from the Zhixiao Ye's "Avon" will not "direct" out, revitalized brand, and then back to Zhixiao Ye?
"Mary Kay" Cosmetics Co., Ltd. was in 1963 by President Mary Kay Ash, the United States in Dallas, Texas cosmetics company founded.
In April 1995, "Mary Kay" 20,000,000 U.S. dollars to invest, set up in Hangzhou in the United States other than the first overseas factory, entered the Chinese market, expand direct sales business.
In 2004, "Mary Kay" In China there are about 50,000 of the most basic levels of beauty consultants.
"Herbalife" was founded in 1980, Chinese herbal medicine products are the main ingredients of a healthy weight loss products, and was listed on NASDAQ in 1986.
The United States as one of the top five direct sales giant, "Martin vegetables" in 2004 global sales have reached 2,000,000,000 U.S. dollars, sales in China last year, less than 1,000,000 yuan.
"Herbalife vegetables", "direct selling regulations," life-threatening. "Herbalife" As early as 1997 began investing in China, but in the transition period trying to take the alternative mode of direct sales were banned after the net to traditional retail sales operation, "Herbalife" and again reached the crossroads Mouth. What is to stop the red light, green light or a trip?
Rihui International Holdings Group International, based in the United States, many countries around the world have a number of investment and business operation.
In April 2005, "Rihui" start "plan to store thousands of" open to speed up the pace. "Rihui" Enterprise Development (Shanghai) Co., Ltd. Chief Manager Gong Qi Hui, said: "the next 2 years, we plan to open China 1000 Rihui store." At the same time, "a thousand stores" also known as Rihui " Rihui model "full.
In response, the industry has said, "Tupperware" acquired "Sara Lee" and intended to return to China to prepare for direct sales market.
Tupperware (China) Company in China by 1998 as "10 companies in transition". Despite the direct access to the transition of the license, "Tupperware" China has given up its direct sales business.
"Direct Selling regulations," after the introduction of the "Tupperware" to return to the Chinese market, direct marketing, direct sales to the Chinese market will be the sub-soil border for any new changes, said that bad. But it is certain that by no means a piece of cake.
Malaysia-Chinese ancient gold run under the charge of "perfect", in 1994 to set up factories in China, an official in China, the production of healthy food, personal care, household items, such as skin care and beauty products. At present, "perfect" has become a rare foreign-funded enterprises in China, based in the company.
"He is still" in 1993 the company invested l000 million, yet the establishment of the Tianjin Health Products Co., Ltd. He began to enter Chinese direct sales market. , He is still in Tianjin Daily Chemical Co., Ltd., Tianjin He still Biotechnology Co., Ltd., Tianjin Investment Advisory Co., Ltd., set up one after another, to the development of the Group.
It seems "He is still" in no hurry to launch an attack across the board, but a steady, step-by-step. It seems "He is still" familiar with Chinese history, he was taken by the "Romance of the Three Kingdoms" for Liang Liu Bei made: "Delongwangshu, first check Sichuan, the three pillars, and then the Central Plains map" strategy.
"Fudi" at the end of 1993 the company entered the Chinese market, 10,000,000 U.S. dollars of investment, with Shanghai Pudong Chuansha Industrial Corporation to set up cooperation between Chinese and foreign cooperative enterprises, in May 1994 to start formal operation.
"Pak-US" has been renamed the Suzhou Menard Cosmetics Co., Ltd..
China Zhi Xiaoye look at the foreign giants of the last remaining ten lords Road, (in fact, after 7 years of the Ebb Tide, the ten leaders have been way down to seven road), "direct" the introduction, no doubt will be the first time China Zhi Xiaoye risk policy The big release.
In this regard, as long as we take a look at "a new century", "Lexxus" and "permanent" and "Rihui," "Evergreen" and "USANA" a large number of overseas direct sales business, or to have Return, or direct access to Chinese markets, like a tiger, Zhengedaidan.
For these foreign giants, "direct method" is the spring, autumn wind is? Or typhoons, tornadoes?
Statement: This article is the author personal point of view, does not mean that the Ministry of Commerce Web site.