Chinese laws and regulations direct-propelled Zhixiao Ye

September 2, the State Council officially announced the "direct selling regulations" and "prohibition of marketing regulations" (hereinafter referred to as the two "Bill"), this is the vast number of direct marketing practitioners a result of waiting. Zhixiao Ye in China for more than a decade even though only the development process has gone through many twists and turns. For this reason, all direct employees are fresh out of the "direct selling regulations," full of expectation, looking forward to its direct sales into China to guide the right track.



Two of the regulations promulgated, not only legally established direct sales is a legitimate mode of operation, so that on the one hand, China Zhi Xiaoye will be legally entitled to own a seat on the Status; also marks the government began to enter into direct supervision of the rule of law Era.

　　 In addition, the two regulations will also be conducive to direct sales also true colors. We can see that the two companies on the legality of regulations adopted by the audit will be disguised pyramid schemes and multilevel marketing a heavy blow.



"Direct Selling Regulations" before the promulgation of the State Council in 1998 had approved 10 foreign direct sales companies operating in transition, and developed related to management.

　　 For example, in product, the enterprise can be provided for companies selling their products, can sell its parent company, the holding company of products, which broke in the past must be "production-oriented enterprises". From the point of view of the market economy, corporate sales of legitimate products, do not be its origin, manufacturer restrictions, when we look at a number of large international enterprises, no not the case. In the past, because of China Zhi Xiaoye some of the problems, the Government had to make a number of restrictions, but restrictions have been relaxed today. For example, the building of another chain, threw out the precise concept of a network of services, and the current status of China Zhi Xiaoye very fit.



Whether it is "direct selling regulations" or a "ban on direct sales regulations," the basic content management in line with the Government direct the fight against pyramid schemes. It is noteworthy that, despite the two regulations promulgated at the same time, but there is time for the implementation of the different times. The Government first announced regulations, the implementation of that later, there is a sense of self to stay in business for rectification. Because the "prohibition of direct sales regulations," under pressure from the pyramid schemes may be due to deter and change.

　　 First, the regulations will be introduced to promote direct sales companies operating philosophy of adjustment. Chinese theory of direct reconstruction with international direct selling business operation of the law of the market, in line with China's national conditions.

　　 Secondly, the reconstruction of the laws and regulations, would enable the market to adjust business strategy. After the introduction of new laws and regulations, the future of Zhixiao Ye pattern has changed, in order to obtain long-term development of enterprises, it is necessary to the core product in order to foster the core competitiveness of enterprises, strengthen corporate social responsibility in order to get consumer recognition.

Thirdly, the enterprise market adjustment strategy, the enterprise market management should also be adjusted accordingly. At the same time, the market layout will be adjusted, the salespeople will be the expansion of network services, and to all over the sink.

Fourth, the same token, the promulgation of regulations, the enterprise market development strategy should be adjusted.







　　 From the condition itself, the threshold is indeed very strict. The terms of the number of small and medium enterprises in the direct selling block at the entrance, but does not know whether that is what this government in the legislative process is a very difficult position. But why has the Government to do so, it is not difficult to imagine, the legislation will at all times adhere to the bottom line is to maintain social stability and unity, safeguarding the stability of the economic order, or rather strict approach to the lead character, and will not break open the bottom line .

　　 What are the direct selling enterprises are qualified to be? If a public opinion survey, we will find is the first of a number of corporate integrity, but also some of the sustainable development of enterprises, they may develop a few years or even decades, as long as they are a bit of a non - , To pay the costs of regulations is not just money, but the loss of the market, the loss of the brand. At the same time, they have to have a certain degree of overall strength, the registered capital is the real test overall strength, business-to-examination of social responsibility, in line with the provisions of these businesses, of course, is eligible to play in the pre-Zhi Xiaoye order and structure of the rules of the game such a role .

　　



A healthy development of the industry, in addition to the normal development of the industry to comply with the law also requires the government's macro regulation and control.



Socially responsible. Although the flow of direct sales business in a very small area, but involves the widespread, so showing a series of complex issues.

　　 Responsible for the enterprise.

　　 Responsible for the consumer. In the past, direct sales, due to product quality, product price, often damage the interests of consumers to happen. To protect the interests of consumers, it is necessary to regulate the operation of the market.

　　 Responsible for direct marketers. Direct marketers to engage in direct marketing activities without basic salary, direct marketers and direct sales business is connected, through their direct cooperation between enterprises, to develop new markets, access to return. Engaged in direct sales in the process of economic behavior, and some people would lose self-interest.



Two of the "Regulations" introduced, the Chinese government tried to direct the future structure of a harmonious pattern. This is a concrete manifestation of the middle four.



Two "regulations" have been revised many times, after a full investigation and study of the legislative branch, in accordance with international practice and at the same time, to an in-depth market survey companies, until find the most suitable to China's national conditions and development trend of the legislative process before the finalization of the two The regulations promulgated by the timing and content. After cool-headed analysis of the status quo, but also for China's direct marketing and orderly development of the next government in the past from the problems in summing up experience, so in the future will be able to eliminate the hidden danger.



Two "Regulations" embodies the government macro-management functions of the department of "grasping" and "release" and "wide" and "strict" the principle of dialectical combined with the spirit. Two in the implementation of laws and regulations of the time thought to have left the market open space, leaving businesses to adjust or amend the space, but also to leave Asymptotic government management space, leaving the market to adjust and Adjustment of the space industry, direct selling legislation shows more forward-looking thinking.

　　 China's direct selling legislation can be described as the process of twists and turns in such a long process, the Chinese government to show a responsible, balanced, prudent and wise attitude, it is not difficult to see us as a mode of distribution, direct marketing Industry in the future is bound to the flow of possession in the field of their own place.

Ministry of Commerce, "Chinese economic and trade" 2005 10