Dongfeng-Nissan: The Red Shoes will be put on non-stop jump

In the face of fierce market competition, Ren Yong, deputy general manager of Dongfeng Nissan with passion: the automotive industry into the first camp was Dongfeng Nissan has been the pursuit of the goal, now only one step away. It is true that this step is the most difficult step, Dongfeng Nissan have to redouble our efforts to overcome difficulties and obstacles continue to climb upward. As a dancer, put on the Red Shoes, it is necessary to keep jump toward a new peak forward.

First, Dongfeng Nissan is the best quality of the operating motto

1 to September this year, Dongfeng Nissan total vehicle sales of 196,573, with a market share of 5.72 percent, the industry ranked as No. 6, the strong growth momentum, Guangzhou in September to become the largest car sales in the first set A contribution.

Controlling the cost of Dongfeng Nissan, through continuous improvement, efficiency, control the number of employees, and other measures to reduce the cost of procurement, logistics costs, manufacturing costs, management fees and so on, to make up for the first half of the gap created as a result of sales of about 10 Billion gap in the profitability of increasing competition in the white-hot price war situation has not deteriorated.

In the CSI (Customer Satisfaction), Dongfeng Nissan to continue to re-investigate the second CSI, with only one championship point.

In the quality of products, most of the Dongfeng Nissan models have been targets of the VES in Nissan's global benchmark level, TIIDA won JDPower IQS (initial car quality survey) first, the Angels also made C-NCAP five-star maximum Safety evaluation of the collision, good quality products so that the "Nissan technology," well-known.

In the technical capacity expansion, the Huadu plant in the second production line has begun commissioning; engine plant capacity by the beginning of the month to 10,000 Taiwan-Taiwan's level of 20,000, MR20 engine has been mass production.

In social responsibility, Dongfeng Nissan in cleaner production, recycling economy and promote safe driving, such as student Fu Kun donor action, won the respect and recognition.

In career planning, job channel has been opened, nearly 100 employees have been promoted.

Second, Dongfeng Nissan aims to keep climbing the power source

Most of the value of automotive products and services to provide customers with a wealth of personal mobile life experience, is Dongfeng Nissan's corporate vision for the realization of this vision, and Dongfeng Nissan who set a common goal: to enter the automotive industry The first camp.

With the passenger car market competition further intensified, Dongfeng Nissan in sales although the growth rate much higher than the industry average, but with the beginning of the goals set by the still large gap from the first camp, there is still a way to go.

Some people say that because the target set too high and could not be completed. In fact, the goal of the preparation of the role and value in the process of its formation, no one could know exactly what the future, but the process has plans to develop its own resources and the ability to have a better understanding and decide on the budget plan adopted by the rational distribution of resources and Use of resources, effective use of their own ability to make their own in a more advantageous position.

Therefore, the goal is not too high, and the key is more than one. Benchmarking must be done to find their own goals, set goals. Growth is inevitable, but success will not be easy, and Dongfeng Nissan to make sense of satisfaction experienced in the past, to pay 10 times in the past, because the environment has become increasingly harsh.

Dongfeng Nissan will not be afraid, do not be afraid, because the business is a normal winter ecology, use a healthy state of mind to face. Last month, to reach the goal, early next month to zero, waiting for each and every employee will be greater pressure on the task. Although the goal in the second half did a great pressure, but pressure for the development of enterprises, employees will benefit the growth of this goal is not on the outside of the body, is Dongfeng Nissan's own growth, self-fulfillment.

Third, beyond the Dongfeng Nissan is to achieve a breakthrough in the magic weapon to win

In 2006, sold 200,000, Dongfeng Nissan is no longer on a small business, but failed to reach 300,000 this year, it can not be regarded as the industry's large enterprises. In the day-to-day operations, and Dongfeng Nissan to operate high-quality growth is more important than size, but in the current situation, the scale is the survival of the capital, the pursuit of profits based on the size of the sales.

As we all know, as later, Dongfeng Nissan in the Chinese market are facing, are entering the Chinese market for a long time, it has a certain degree of scale and market-based, internationally well-known competitors, competitors must not cause enough Attention, the enterprise itself has not been a huge drag bodies, some of the faster; stock to be issued after the advantage of scale across the bottleneck, be prepared to face intense competition and industry consolidation, to ensure that the for-profit Under the prerequisite to achieve strong growth.

In the face of intense competition, Dongfeng Nissan still maintained a passion for the business, which is good business must have. At present, Dongfeng Nissan is about to enter the threshold of 300,000, with tens of thousands of vehicles, more than 10,000 in the scale of the operation means and methods have been a qualitative change, must go beyond that point of view to break through in the face. Although breakthroughs and innovation very difficult, very painful, but the Dongfeng Nissan team has tenacity, patience, cohesion and combat effectiveness of the team, the temporary difficulties and can not be bound to fight, but on the contrary will arouse even more powerful counterattack, Similarly, income gains will be double, or even of the times.

Fourth, to create sharpen Dongfeng Nissan team clank of steel frame

Enterprises to maintain healthy, rapid and sound development of not only need a good strategy, the need for unity and coordination of a team of leaders, but also a need to sharpen the fighting in the maturing team.

During the early days of Dongfeng Nissan team put anti-bureaucratic style of work as a priority. Due to large institutions, departments will inevitably lead to difficulties in co-ordination, but actively cooperate with the team, mutual trust, responsible, happy to take up the challenge and overcome a variety of negative factors work together to do a good job every day-to-day work. In order to build a high-care organizations, to build a family-style family, the company introduced a "Dongfeng Nissan Program of Action" to promote "happy, happy life and grow up happy."

At the same time, Dongfeng Nissan has been the basis for improving the company's system, aimed at enhancing the capacity of long-term employees, such as: salaries and benefits system, career planning, promote the full Aeolus Corporation is, the pension is brewing project, and so on .

In the Dongfeng Nissan, the company and the employees have always maintained an attitude of gratitude to each other, a kind of mutual respect and appreciate each other's atmosphere. Company employees on the respect and return to the company staff, as well as the feelings of gratitude and developed a good interaction, to form an unbreakable fate. Regardless of changing wind and rain, which has moved to change, the more solid for a long time, the Dongfeng Nissan is the most important asset.

Dongfeng Nissan has experienced numerous such scenarios: In the face of impossible task, and each time the results will always exceed all expectations, every time will be better and stronger. There are two months of 2007 coming to an end, I believe that this year, Dongfeng Nissan will be no exception.