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In 2008 in Jilin Province in the first half of the flow of key enterprises in the operation of the existing problems
In the first half of 2008, Jilin Province, circulation and trade show good momentum of rapid development, but there are some problems and shortcomings, now mainly in the following areas:
(A) retail business
1. Department store lower gross profit margins. Department stores increasingly fierce market competition, corporate marketing expenses increase greater than revenue increase, resulting in low margin business. At present, the department store in Jilin Province in the gross margin of 16% -17%, while foreign enterprises and department stores in the gross margin of 35% -40%.
2. Rapid development of foreign retailers. As the local government too much emphasis on individual investment volume of retail to foreign investors enterprises super-national treatment to foreign capital represented by the rapid development of large retail shopping centers, increasing market share, has seriously affected the development of local enterprises in the province.
3. Zhuanye Dian home appliances profits are too low. The home appliance retail profit model over-reliance on "rent" income (such as Jinchang Fei, advertising, promotion fees, fees Anniversary), the appliance store gross profit margins can only be maintained at between 11-13%, and foreign household appliances Gross margin in the retail industry in general 25-30%.
4. Store business irregularities. In accordance with the "Trademark Law" stipulates that a trademark license contract subject to the Trademark Office for the record. Most of the implementation of the provisions of this store does not even use the trademark license contract is not signed. Authorize the use of trademark law also permits the existence, mainly the store is authorized inconsistent with the trademark owners, authorized trademarks of the main illegal and unauthorized person will be registered as a trademark sign of business use.
(B) the wholesale business
1. Transport is difficult, costly. At present, the wholesale business because of rising oil prices, resulted in a significant increase in transportation costs, increased operating costs, which severely restricted the wholesale business survival and development.
2. Smaller, single service. From our monitoring of the situation, the province's volume of transactions on the wholesale market at only 4 billion yuan, accounting for only 17%, indicating that our province set logistics, warehousing, processing, information dissemination, and other large-scale modernization of the small number of wholesale business And in logistics services, pricing and information lags behind the building.
(C) the service sector
1. Accommodation catering industry. Chain and the slow development of the brand, most of the low concentration of industrial enterprises, operating behind the way, means of management, management techniques have not yet out of the traditional model, the lack of economies of scale and operating characteristics. The concept of service is also lagging behind, unable to grasp the changes in consumer demand trends and consumer preferences of the psychological, not to create a consumer-oriented atmosphere, the lack of experience on consumer research, to provide personalized services not enough.
2. Pawning the auction industry. Pawn industry: First, the scope for reducing the size pawn collateral; Second, the arrival (quality) assessment of the charge and notary fees are too high; Third, the identification, assessment of the lack of qualified personnel. Auction industry: First, the auction industry in the auction of a single type of subject matter; Second, the ratio is not high personal commission; three-part auction business is not a high-level technology is not high on a small scale.
3. Cosmetology industry. First, the lack of good faith. Some unscrupulous companies in pursuit of profits, false propaganda, Yicichonghao, illegal operations, the price trap, so that the image of the industry; second, behind the training. Low threshold of the industry, vocational education developed, the majority of employees without formal training, lack of uniform standards in the industry.
4. And second-hand goods and materials recycling industry. First and second-hand goods and materials recovery lags behind the development of regulating the industry as a whole, the market can not keep up the pace of economic development, the scarcity of network operators, is unreasonable distribution; Second, the current is limited to transactions between the residents of some of the transfers surplus and deficiency, between urban and rural areas As well as developed regions and underdeveloped regions is far from the flow of shape, stay in the low-level, the level of the original transaction; third, and second-hand goods and materials recycling processing repair, renovation of restructuring, sorting and packaging services is not perfect.
2008-08-12