Shaanxi Province rising consumer market, the Chinese New Year Food & Beverage

Shaanxi Province in order to grasp the food and beverage market, the operation of the Spring Festival, recently, bureau organizations, Xi'an, Baoji, Xianyang, Hanzhong, Yulin, such as 9 in charge of the city's business sector, households of more than 40 restaurants nearly single-store dinner booking conducted an investigation. Survey, the Chinese New Year food and beverage consumption is rising, popular New Year's Eve dinner reservations, the large and medium-sized restaurants, hotels, restaurants packets have booked, the hall booking over 70%.
Before the arrival of the Spring Festival, the province's various food and beverage companies to respond to financial crisis, the adverse effects of active expansion of sales, specific measures to boost consumption, particularly food and beverage sales to do a good job in the Spring Festival this year, stimulating domestic demand as a first battle to fight, from last year the beginning of November to New Year's dinner ready supply planning, and actively carry out various forms to facilitate cost-effective, distinctive holiday promotions. Reservations in the New Year to take flexible measures, a number of upscale restaurants and limit cancellation starts to introduce popular dishes, appropriate to lower the price; some mid-range catering enterprises to launch civilian cheap affordable supply of food consumers.
All restaurants early action, and actively make all preparations to meet the market demand for the Spring Festival. In the food supply, the province's 30 food and beverage brand companies, food stores Shaan (model shop), Chinese food and beverage brand, Shaanxi, and access to China's food and beverage brand name feast, feast, such as gold Shaandan菜名the honorary title of the enterprise, and actively introduce a series of new food festivals, special dishes and in the provinces and cities in the past, the award-winning cooking game dishes, a more prominent local features, attention to environmental protection, nutrition, health, contrast celebration, family reunion holiday atmosphere. In service mode, on New Year's Eve, many businesses will be added to tables and chairs and open up temporary establishments to meet customer demand for New Year's dinner. At the same time, the introduction of sub-projects to receive regular service, from 12:00 until 22:00 at the end of three hours three dial arrangement, an increase of the number of meals to make dinner reservations, please "扎堆" phenomenon with a certain ease However, before the "one room was difficult to achieve" the phenomenon are still quite prominent. In the reservation price, the New Year's dinner choice between 400 -1000 million consumers who account for reservation of 90%. The province this year's New Year's dinner catering enterprises operating income to increase over last year.

2009-02-06