Additional articles from Trusted Source™ Electrical Ministry of Commerce - International
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Nokia's market share the United States only 10% decline
Nokia is ready to change its current status in the U.S. market? To conquer the market in each country at the same time, Nokia has become the world's largest mobile phone manufacturers. However, in the United States, Nokia's market share has been steadily declining, has now shrunk to below 10%.
Nokia want to change the status of this decline. The largest United States wireless carriers AT & T intends to March 30 announced that it will be Nokia's recently introduced ultra-thin smartphone e71x, the new U.S. cell phone will be the thinnest smart phones, it looks similar with the traditional BlackBerry mobile phone, However, only 0.39 inches thick. It is equipped with a full QWERTY keyboard characters through an ordinary wireless network or a coffee shop or airport WiFi hotspot access to the Internet and sending and receiving e-mail. The new handset is also equipped with a built-in GPS system, music player, digital camera and memory card slot. Nokia is expected to e71x will enter the U.S. market in May, with two-year service contract, after the discount price of about 100 U.S. dollars.
Nokia E series mobile phone in North America marketing director Hugo Hernandez, said: "We believe that this Nokia is a good opportunity for the right price we are going to the United States market for a cell phone equipped with the right product features."
BlackBerry and iPhone chase
This will be Nokia's first operator to issue through the United States with full QWERTY keyboard smartphone word. Including AT & T, T-Mobile USA and Verizon Wireless, including wireless operators, Nokia operates a large number of cheap and mid-range mobile phone products. If American consumers want to buy the most high-end Nokia mobile phone products, they must pass the official Nokia website or store purchase directly from Nokia. That is to say, consumers have to pay us in 500 or 600 U.S. dollars, directly from Nokia to buy because there is no operator to provide subsidies.
Nokia intends to make use of this eye-catching multi-functional low-cost mobile phone into the United States the rapid development of smart mobile phone market, with rivals such as RIM and Apple in direct competition to start. Pricing starts at the apple iPhone is twice the price of e71x. Avian Securities analyst Matt Thornton said: "It probably will become AT & T smart phones ranked the third best-selling mobile phone products, second only to iPhone and Blackberry."
Of course, the functions of a cell phone and then again rich in strong, and its advantage is limited. For the U.S. market, Nokia has always been a contradiction with the feelings of the United States because of the wireless operators on the market has a strong control, and the United States has been the wireless technology as advanced wireless technology in Europe. Some experts believe that the reason why Nokia's tolerance of its market share decline in the United States, are also part of the reason because it can in other markets at a higher return. Nokia executives said, however, they did not deliberately ignore the U.S. market.
Increase investment in the United States market
This time, in order to improve market share, as well as the United States show that the company attaches great importance to the American market, Nokia must continue to be available after the same e71x excellent mobile phone products. In particular, it must develop more CDMA mobile phone, the United States because CDMA technology is the mainstream of wireless mobile technology market. Gartner principal analyst Hughes De La Vergne, said: "because of Nokia CDMA mobile phone at the relative lack of product, it is difficult to increase its market share."
Nokia executives said, they have developed strategies to conquer the U.S. market. Nokia's Kai Oistamo, vice president of products in February at the "Business Week" in an interview said: "The United States market in the United States must be consistent with the close cooperation of wireless carriers. We have achieved this goal. We have already seen the preliminary results do . "He said, in fact, although Nokia is to cut other costs, but increase in investment in the U.S. market.
In some ways, the importance of the U.S. market is getting higher and higher. With the iPhone's success, Apple has become the United States mobile phone market to the small computer experimental field transformation. Apple users concentrated in the United States market, it launched the first mobile phone software Shop and initial success, the current average per download iPhone applications has been more than 20 quantity. Nokia and RIM, Microsoft and Google and other vendors, like hope in this business. Today, Nokia has not the courage to ignore generous to the point where any market. According to Nokia's own expected sustained and rapid development of the mobile phone market this year may be reduced by 10%.
Nokia and AT & T co-operation for operators to subsidize
Nokia will soon be in the United States has three R & D center. At San Diego last year, it is a new R & D center, dedicated to the design of AT & T products and the development of new CDMA mobile phone. Nokia Verizon Wireless has recently provided a third CDMA mobile phone.
E71x at Nokia on cell phone, which AT & T co-operation with the user interface customization, and AT & T cell phone and bundled services. In return, AT & T cell phone for this to provide a large amount of subsidies, so as to allow this product to reduce the price to 100 U.S. dollars. The largest United States mobile phone distributor Brightpoint CEO Robert Laikin, said: "If they plan to provide subsidies, I think there is no reason why Nokia is not successful. In the United States, Nokia's market share has dropped to the lowest point."
However, some experts also believe that the United States to win the support of wireless operators, Nokia needs to do more to do. It must fight for the support of consumers. Consumers with other countries is different from the United States does not think consumers are the coolest cell phone Nokia cell phone or the best high-end mobile phone. They prefer to select Apple, RIM or Samsung mobile phone. Consultancy CCS Insight Research, said John Jackson, vice president, Nokia need to use better products, innovative technology and strong advocacy to change the status.
2009-04-02
