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Experts point out that good policy should be under the TV industry to pursue sustainable development


Since the first half of this year, the world economic and financial crisis on the impact of the domestic industry still continue. The impact of industrial products are mainly embodied in consumer demand, bring down the backlog of inventory, production stagnation and so on. And specifically to China's color TV production manufacturing, manufacturing, sales enterprises to adopt positive measures to deal with, the state also have issued a series of policy support to the home electrical appliance industry, the role of momentum in the domestic color TV consumption or lowering. Deputy Secretary-General of the China Electronics Chamber of Commerce, the famous home appliance expert陆刃波prediction: in 2009 the demand for flat-panel TVs in China by the end of 2008 will exceed the expected 15 million units, is expected to be more than 18 million Taiwan. This state has promulgated and implemented the relevant policies are closely related, but on the other hand, policy support is not absolute, "good" is only relative, for color TV products to encourage co-exist with out.

To continue the policy in time of crisis

From the beginning of July 2008, China's export volume of flat-panel TV products in 2007 compared to the same period with almost no growth in November, December has been signs of negative growth. According to the National Bureau of Statistics released the first quarter of 2009, economic data shows that a quarter of China's GDP last year dropped 4.5 percentage points over the same period. Since December 2008, the national index of consumer sentiment fell significantly, consumers in the future economic development of the overall performance of the confidence is obviously inadequate.

The face of uncertain international economic environment, the State macro-control policies timely initiative, efforts to achieve stable and rapid development of the national economy. For household appliances industry, the first step in the "home appliances to the countryside" Open sale of home appliances "virgin land" - the rural market; re-enactment of "obsolete electronic products recycling regulations", "home appliances TM", "energy-saving products Huimin Project "of the policy of expanding domestic demand while ensuring product quality. Push the "new products", push the "high quality" is not only the "quantity" industries, but also to "quality," regulate the market. Overall, several major policies to encourage and out to follow at the same time, the optimization of the color TV market, particularly the role.

TV consumption热度不减

Under the policy for the color TV industry, the early results. According to the China Electronics Chamber of Commerce, the Office of Consumer Electronics investigation data show that in 2009 China's demand for flat-panel TVs is expected by the end of 2008 will exceed 1,500 million is expected to be more than 18 million units, the second half of 2009, consumer demand for flat-panel TVs will be far more than on six months to achieve full-year sales growth of 47 percent year-on-year. The upper reaches of the panel industry has also indirectly affected, the size LCD panel prices generally increase more than 10 U.S. dollars. According to Taiwan's AU Optronics figures, AUO panel in February compared with January shipments grew into more than two, panel shipments in March was 4 times in February. Taiwan panel maker Chi Mei funding also said that as a result of domestic TV manufacturers optimistic about the form of the TV industry, have to deal with the expansion of production in rural areas such as home appliances and emerging policy to stimulate demand, the current single-effect of the Mainland themselves Tuesday urgency, order visibility panel has been able to seen in August.

At present, China is in a stage of universal flat-panel TVs, not only to replace CRT TVs, flat-panel TVs themselves are experiencing the development of replacement. "Appliances to the countryside" policy to stimulate the market, the purchasing power of 34, but 12 smaller markets. Come into operation in May this year, household electrical appliances, "TM" policy first in 9 cities such as Beijing, Tianjin and Shanghai, as China's urban television market as early as universal cycle, high rate, the "TM" policy effectively stimulated the 12 consumer replacement market enthusiasm for color TV products; "TM" and "appliances to the countryside" policy to stimulate all aspects of the domestic consumption of flat-panel TVs.

Seize the opportunity to meet the challenges

Manufacturers of color TV sets, the policy is absolute, but the effect can be achieved relative. "Obsolete electronic products recycling regulations", "home appliances TM", push the "new" Meaning of obvious, but not all of the products will become the target of policies to protect. 陆刃波that some plasma TVs and liquid crystal clarity not to mention compared to the new LED can not be placed on a par with similar products, it is difficult to reach Full HD resolution, and higher energy consumption. For this phenomenon, industry experts expressed concern that clearly support the current policy of "energy", "Full HD" as the standard flat-panel TV products, some products have been accidentally placed in the opposite of good policy.

In this regard,陆刃波recommendations to enhance product quality flat-panel TVs, and good policy to avoid passing over, or even eliminated by the hope that China's color TV industry in support of national policies not only to see the immediate benefits, but take sustainable development
2009-07-03
 











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