The Chinese market has become the world's largest market for BMW 7-Series


BMW Group President and CEO of Greater China Dr. Shi Dengke 23, told reporters in Munich, said: "As of the end of August, the Chinese market has become the new BMW 7 Series the world's largest market." Meanwhile, in celebrating the 60th anniversary of the founding of New China occasion, the BMW Group in the Chinese market limited edition 60 "760Li China 60 Anniversary Edition" models.

Dr. Shi Dengke introduced in January this year, the new 7 Series is part of the displacement models listed in the Chinese market has been very popular. Although the new 7-Series is still part of the displacement model does not enter the Chinese market, but at the end of August, the Chinese market has become the new BMW 7-Series the world's largest market.


Shi Dengke that, despite the background of the international financial crisis, but the fact that the new 7 Series in China, market timing is correct. "760Li China 60 Anniversary Edition" model is based on BMW Group's flagship model based on the new 760Li, designed to celebrate the 60th anniversary of The People's Republic of China building, as an expression of the BMW Group, the Chinese government and people to achieve remarkable The great achievements of respect.

BMW Dingolfing reporter visited the factory production line a limited edition model of the part of the assembly process. The customized version of personality 760Li model to configure, based on the traditional Chinese elements into the vehicle design. Exterior design features a customized version of the exclusive character of the Smoky Quartz Moonstone white black and body color, with personalized custom version of 20-inch wheels, car body "China60Years" signs and post-car curtain on the "Chinese red" color of the Chinese knot, highlight the festival-like atmosphere. In addition, before and after the iDrive knob on the operation of specially designed "Chinese dragon" seal of seal characters as the background pattern "China's 60 anniversary." The model is equipped with twin-turbo V12 engine, maximum output power of 400 kW / 544 hp, equipped with eight-speed automated manual gearbox, accelerates from zero to 100 km / h in 4.6 seconds, and efficient power technology application of its fuel consumption is only 13 liters per hundred kilometers.

The first 8 months of 2009, the BMW Group in mainland China continue to maintain strong growth. BMW and Mini brands to deliver to customers a total of 54263 vehicles, an increase of 31.3% over 9013 sales in August, an increase of 63.2%, a record high this year, one-month rise.

Dr. Shi Dengke said: "The increase in sales of BMW X series, as well as the new 7 Series model and constantly enrich made great contributions to our new record. At the same time made the 5 Series and 3 Series cars, outstanding market performance, let us also the whole years to achieve excellent results with confidence. "

In addition, Dr. Shi Dengke told reporters that the new 7-Series hybrid will soon introduce the Chinese market.
2009-09-25