The "three activities" as the starting point for innovation in public cultural services in rural areas - visit to National People's Congress, the Jiangxi Provincial Cultural Bureau Director Yu-Ying Li

Recently, the reporter on innovative rural public cultural services, the topic of interviews with National People's Congress, the Jiangxi Provincial Cultural Bureau Director Yu-ying. Director Lee said that the central region of Jiangxi is a major agricultural province, the province's 44 million rural population accounts for 60.2% of the total population. In recent years, Jiangxi Province in order to achieve the goal of cultural Huimin in order to strengthen grass-roots cultural services in rural areas focus on active and innovative operations support system of public cultural services, carefully organize the rural culture, "three activities" (free of charge to send a play to send the film to carry out stylistic activities), and strive to explore the characteristics of a Jiangxi new ways of public cultural services in rural areas. Colorful, high quality and efficient public cultural services in rural areas, not only to protect the majority of rural people's basic cultural rights and interests, but also for the rise of a new leap in Jiangxi Province has provided a powerful spiritual motivation and cultural support.

First, the rural culture, "three activities" to benefit the overwhelming majority of the peasant masses. Jiangxi Province, the rural culture, "three activities" focus on addressing the Kanhao Xi, optimistic about the film and conduct a variety of cultural activities, efforts to improve the quality of service.

Second, the rural culture, "three activities" to achieve "four increased" in order to better quality services to meet the diverse cultural needs of the peasant masses. In 2009, the rural culture, "three activities" to continue for the majority of farmers rich and colorful cultural life, showing a "number four" new features: First, an increase in provincial professional art troupes participating in the exercise, only the six provincial professional theater during the Spring Festival, more than 40 townships down to the peasants performed more than 60 fields; the second is "the farmers point of a single" type of service increased, from farmers to choose like a substantial increase in arts organizations and programs; third is an increase in digital cinema projection , the province's rural film coverage of the digital projection of 70%, compared with 2008 increased by 40%; four farmers create their own art shows have, cultural and sports activities closer to the masses.

Third, the rural culture, "three activities" to meet the cultural needs of the farmers to cultivate new farmers, it is also promoting rural economic development. Rich and varied culture of the farmers to cultivate new ideas, new morals, new way of life, improve their ideological level, broaden the horizons, at a higher level to improve the quality of the new farmers. At the same time, the majority of farmers to participate in cultural construction of great enthusiasm, at present the province has more than 7000 old ancestral halls were transformed into peasant farmers spontaneous cultural venues. In many parts of Jiangxi Province to fully exploit the rich cultural resources, to carry out a wide range of rural culture, "One Village One Product" campaign, the cultural activities into cultural industries, the formation of scale to reach more than 800 annual turnover of more than 300 billion yuan, rural culture, "3 activities "to promote cultural development in rural areas from the" send "to" species "changes, and actively promote the rural economic development.