2012 Taipei Cross-Strait Food Exhibition Summary
First, show the overall situation
Jointly organized by the Cross-Strait Economic and Trade Exchange Association and the Taipei World Trade Center in 2012, cross-strait food exhibition was held at the Taipei World Trade Center Nangang Exhibition Hall from June 27 to 30. ARATS vice president of the Min, cross-strait economic and trade exchanges Honorary President Lee Shui Lin, president of Wang Liao-ping, Wang Chih-kang, chairman of the Taipei World Trade Center, the Secretary-General Zhao Yong, chairman of the Taiwan Chamber of Commerce Zhang Pingzhao including more than 10 mainland provinces and municipalities more than 200 exhibitors, including cross-strait people from all walks of life attended the opening ceremony. Exhibition of cross-strait food not only for mainland exhibitors to build a broad platform for the display, but also for cross-strait industry exchange, learn from each other to learn to build a solid bridge. "Cross-Strait Food Exhibition" in Taipei consecutive held its sixth year, organized by the seven provinces of Fujian, Guizhou, Ningxia, Chongqing, Jiangsu, Shandong, Shanghai and other 74 companies a total of 209 exhibitors, set up 80 booths.
Agreed to by the Guizhou Provincial Department of Commerce, Guizhou Province, CCPIT organized 14 enterprises to apply for the 17 stands, led by the Province, Port Office, Yangming Feng, his entourage of 32 people, went to Taipei, Taiwan to participate in the exhibition on June 25, 2012 . This is the fourth consecutive year and organize enterprises in our province to Taiwan exhibitors. At the exhibition, the participating enterprises in our province received a total of knowledge more than 230 professional customers, on-site turnover of a pen, the amount of $ 152,200, the intention of the amount of $ 2.2 million yuan. Exhibitors, the province first time in Taiwan show business to have a preliminary understanding of Taiwan's food market, to access knowledge merchants, to understand the market, exchange and cooperation, promote trade and publicity Guizhou purpose. 4 of the Guizhou, South China University of bio-engineering company, Guizhou Xuyang Food Co., Ltd., Weining County, distribution of agricultural products Co., Ltd., Guizhou generation Food Co., Ltd. has participated in the exhibition, insight into the Taiwan market in Taiwan, visited in-depth exchanges and old customers, both sides maintained a good trade relations with Taiwan.
Second, Guizhou exhibitors situation
(A) of exhibitors and exhibits: I organized Food Co., Ltd. of Guizhou Province, Huang Ping, the cow boss tourism, tourist attractions, food factory, Huang Jinping County, Guizhou Province music source, Hezhang County Renda comprehensive agricultural development limited liability company, Guizhou generation food company, Guizhou dragon rain Industry Co., Ltd., Guizhou Province Majiang grain purchase and sale Co., Ltd., Nayong County clouds Organic Tea Co., Ltd., Guizhou Province Cengong thinking State Rice Industry Co., Ltd., Guizhou Xuyang Food (Group) Co., Ltd., Guizhou, South China University of bio-engineering Co., Ltd., Guizhou old godfather Food Co., Ltd., Guizhou Green Wine Group, Weining County, distribution of agricultural products Co., Ltd., Guizhou Anshun Chun to tea industry Co., Ltd., 14 exhibiting companies, using the booth 17. Exhibits include a series of beef jerky, chili oil series, buckwheat series, prickly pear powder, canola oil, pickles series, tea series, liquor, etc..
(B) the achievements: by 4 days of the show, advocacy and negotiations, the participating enterprises in our province received a total of knowledge more than 230 professional customers, on-site turnover of a pen, the distribution of agricultural products Co., Ltd. in Weining County, kidney beans turnover of $ 152,200, while The company is also actively discussing and Taichung customers in the Weining investment barley rice processing industry. Foods Co., Ltd. of Guizhou old godfather pepper products to attract a large number of distributors (agents) came to discuss the intention of the amount of $ 1,000,000. Guizhou the Xuyang Food (Group) Co., Ltd. and Taiwan, Hong Kong agents of pepper export agent intention, the intention to turnover 40 million U.S. dollars. Guizhou, South China University of bio-engineering Co., Ltd. cili powder project under the Formosa Plastics Group Formosa Biomedical, Chang Gung Memorial Hospital, chairman of the Special Assistant MEDICAL EDUCATION. Further discuss cooperation matters. From Taiwan, Singapore, Japanese agents Guizhou Province the Majiang food purchase and sale of zinc and selenium m very interested in the exhibition will continue to negotiate the project cooperation. The supermarket chain in Taiwan have intention to cooperate on the Green Industry Co., Ltd. of Guizhou dragon rain the honeysuckle, the requirements of the heavy metal test, if the inspection, the other party to consider imports. Hezhang County Renda comprehensive agricultural development limited liability company special walnut welcomed by the customers in Taiwan, not involved in the export business, the company said, the back will find professional export agency to develop export business. Guangxi Liuzhou customers have more than a dozen supermarkets red ginger on the of Guizhou generation food cooperation. Food Co., Ltd. of Guizhou Province, Huang Ping, cattle boss tourism also show the effects of food processing equipment.
Show exhibits, the exhibitors also focus on comparison goods of other domestic and international exhibitors, to identify their own lack of focus and Taiwan businessmen to strengthen the understanding of the Taiwan market, the mastery of international demand, but also to promote their own characteristics of goods, causing the attention of the Taiwanese businessmen, so as to achieve the introduction of advanced scientific research strength, management experience, technical strength and abundant capital, and multilateral cooperation to improve the competitiveness of their products.
Yangming Feng, director during the exhibition with the Cross-Strait Economic and Trade Exchange Association, Taiwan Machinery Industry Industry Association, Taipei, Taiwan Importers and Exporters Association, Taiwan Business Association, Canned Food Industry Association of Taiwan and Taiwan, the Taipei World Trade Center, the Cross-Strait Common Market Foundation, the Taiwan Trade and Industry Association representatives held talks and exchanges.
Third, comments and suggestions.
(A) I is the third organization to participate in the exhibition, convention and exhibition market in Taiwan, the exhibition and other food fairs, professional and strong, professional customers, is a more effective exhibition. Taiwanese enterprises as well as exhibitors from Japan, Korea, the United States and other countries, the groups are special equipment, stand strong visual impact, attract a lot of people go. The pavilion of the national organizations, are standard booths, fragmented, visual effects and attractiveness of a lot less. At which participating enterprises in our province is strongly recommended that the next Pavilion special equipment, highlighting the Guizhou elements to strengthen the attraction of the Guizhou Pavilion, and enhance the publicity effect.
(B) show, are products of enterprises around the world try to eat as an advocacy tool to attract customers. Merchants have a strong interest in the province of tea, pepper, pickles, walnuts, but in recent years, exhibitors, companies are to carry a small number of exhibits, and no large-scale shipments, it is impossible to carry out large-scale exhibition tasting tasting events, discounted the effect of publicity. We recommend that enterprises shipment next exhibitors in advance, and get ready to try to eat taste of cooking utensils, cutlery, color, smell and taste Guizhou food can be rendered in Taiwan.
(C) Notwithstanding the recent years, the province overseas exhibiting enterprises continued to increase, but the the exhibitors skills has not been much improvement. Such as the size of the production of exhibition posters and panels do not match; promotional text for the Simplified Chinese, did not consider habit to use traditional; are not familiar with the import and export price mechanism, but not the quotes. Strong pre-show training needs, before the exhibit, we were able to organize the training of a system to inform the show details and requirements, and enhance the exhibition effectiveness.
(D) Taiwan Fair procedures are complex, due to good effect, exhibitors enthusiasm in recent years are a large group of more than thirty people, the heavy workload. Recommends that the next show, early planning, subdivision work, increasing manpower, enhance communication and coordination, and strive to accomplishing the Council for the Promotion of International Trade's brand show.
During the exhibition, all members of the obedience leadership, strict compliance to Taiwan discipline. Two members ill in hospital in Taiwan, the leader the Yangming Feng and the staff car Yu Wei, Zhao-chun, properly handle, between taking care of members, Pavilion successful completion of the exhibition task.