Adequate supply and strong consumer Mid-Autumn Day Shaanxi merchandise sales exceeded 18 billion yuan
Mid-Autumn National Day holiday period, an adequate supply of commodity markets in our province, active consumer. According to monitoring calculations, the province's retail sales of consumer goods 18.63 billion yuan, which the seven-day National Day to achieve 16.3 billion yuan, a year-on-year growth of 19%; Mid-Autumn Festival single-day merchandise sales of 2.33 billion yuan, a year-on-year growth of 19.5%.
First, the strong sales market. "Extended Edition" Golden Week, by the the highway free passage and the province one hundred scenic preferential policies to stimulate the marked increase in the number of the major tourist attractions in our province, the promotional efforts of the trade and business enterprises, commercial outlets and rural leisure locations passenger surge, driven Retail sales increased significantly. Xi'an eight days merchandise sales realized 11.16 billion yuan, a year-on-year growth of 39.8%; Xianyang, Baoji and Weinan City merchandise sales of 1.262 billion yuan, 1.054 billion yuan and 1.03 billion yuan; Yangling Demonstration Zone, Yulin, Hanzhong, Tongchuan, Yan'an , Shangluo and well-being of merchandise sales year-on-year growth of 24%, 23%, 22.3%, 20%, 20%, 19.5% and 19.11%.
Promotion to the force. Department of Commerce sponsored line Chang'an, known world "the 2012 Seventh Xi'an International Automobile Exhibition brings together more than 70 domestic and foreign brands, more than 1,000 vehicles to the exhibition, has attracted over 70 million viewers as of October 6, sales car over 20,000 units, cumulative sales of about 30 billion yuan. Xi'an held the largest in recent years, with 14 colorful holiday, enjoying autumn 2012 shopping consumer carnival, the county set up the Breakout synchronization promotional; Shangluo City, launched the five characteristics of the promotional "Ying Guo consumer Month" activities organized 88 business enterprises to participate, none other 8481 kinds of goods, amounting to more than 6.3 million yuan none other. The province's major trade and business enterprises have launched a series of promotional activities. Xi'an Kaiyuan Mall Five shops have launched 230 yuan to spend 100 yuan as "activities; Xi'an Minsheng" I love China, people's livelihood and well-being, "a series of activities, large New Mart Mid-Autumn Day Fun 200 when 500 Flowers" and other activities attracted consumers. Central Intime, Military Service, Tyurin, people's livelihood Xingzhenyuan and Golden Eagle International Enterprises holiday sales year-on-year growth of 51.96%, 46.23%, 43.72%, 39.75% and 31.65%; Shangluo City the Chenguang international shopping center held "Morning Night "series of promotional activities, the Shangluo Tianyuan's first home building materials section 12 key circulation enterprise systems activities to achieve a total merchandise sales of 13.246 million yuan, a year-on-year growth of 51.2%; Tongchuan, Xianyang City monitoring five retail enterprises sales growth of 22% and 18%, respectively, year on year; Hanzhong City, 12 large-scale business enterprises to achieve sales of 56.4 million yuan during the holiday season, a year-on-year growth of 22%.
Third, the hot commodity eye-catching. Popular moon cake as the Mid-Autumn Festival essential food, high prices and excessive packaging has been effectively controlled, the geographical characteristics of the new moon cake sales, the well-known brand and popular, old as well as the healthy green moon cake selling are the main features of this year's moon cake sales, Xi'an The City festival moon cake to achieve sales of 350 million yuan, a year-on-year growth of 34.6%. According to the Shaanxi Provincial Key circulation enterprise monitoring system 90 wholesale and retail enterprises Golden Week Comparable data show that during the holiday season, automotive, food, beverage, tobacco and alcohol, textile needles, and other merchandise sales, the rapid growth of 29.79%, 22.28%, 18.97%, 17.43% and 14.4%, respectively. Sales of all types of electrical heat continues to heat up, Xi'an, Gome and Suning Appliance sales growth of 20.62% and 17.52%, respectively, the ultra-thin large-screen LCD TV and environmental protection and energy saving refrigerator sales increase in more than 60%; Shangluo City, home appliance sales up 20% ; 4382 units during the holiday season sales of home appliances in Hanzhong City (part), the amount of 11.584 million yuan; Yangling Demonstration Zone and Yulin City, appliance sales year-on-year growth of 23% and 20.1%, respectively. Automobile consumption of commodities warming, Xi'an Western International Car City and Shaanxi Pokka automobile trading company during the holiday season sales totaling 173 million yuan, respectively, year on year growth of more than 20% energy saving and environmental protection, affordable, small cars accounted for the mainstream market, The advanced auto consumer groups to promote sales climbed significantly increased, luxury, fashion and personalized models favored by consumers.
Fourth, the popular food and beverage consumption. Wedding banquet, friends and family dinner buffet tourism and leisure farmhouse became the theme of food and beverage consumption, stimulate accommodation, catering industry popular business. Monitoring calculations, the province's food and beverage revenue increased by 19.2%. Xi'an catering industry revenues of 1.33 billion yuan, a year-on-year growth of 18.6%, Greater Hong Kong, Xi'an Fanzhuang, Tang Dynasty and Changning Palace Villa operating income year-on-year growth of 18.84%, 16.49%, 11.42% and 10.01%, respectively, Xi'an Hotel only Wedding income growth of 62%; the Weinan City catering enterprise monitoring sample Golden Week sales increased by 3-4 times longer than usual, an increase of 22% compared to the same period last year; Tongchuan, Xianyang, Ankang and Hanzhong City, food and beverage revenue grew 23.8% year-on-year, 23.1 %, 20.97% and 18.3%, respectively.
The market running smoothly. According to the province 137 sample enterprises and seven large-scale agricultural and sideline products wholesale market comparable Daily monitoring data show an adequate supply of the necessities of the market in our province during the holiday season, prices stable. Compared with the pre-holiday, retail food prices fell by 1.4%; retail pork was up 0.5%, wholesale prices fell by 4.06%; vegetables average wholesale prices rose by 5.1%; fruit wholesale prices rose by 12.5%; 2.86% decline in average retail price of dairy products. Other commodities, such as drums of cooking oil, poultry, eggs, sugar retail price and aquatic products wholesale price fluctuations within ± 1%. Smooth operation of the consumer goods market in the province during the holiday season, the main necessities not interrupted missing pin phenomenon.