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5 tips for suppliers to get more customers at Trade Shows 5个窍门供应商，以获得更多的顾客在商展

环球资源电子产品展在香港

Common sense is hard to find even when you’re selling.共同的感觉是，很难找到，甚至当您在出售。 Imagine you (Supplier, Trading Company, Agent, etc.) spend all this money to go to a trade show and your staff doesn’t even have batteries or you haven’t even charged your electronics for display.试想你（供应商，贸易公司，代理等） ，花费所有这笔钱去一个贸易展和你的工作人员甚至没有电池或你甚至还没有落案控告你的电子展示。 When potential buyers, who can be exhausted just getting to your place if your booth is not in a strategic location, could have been a solid lead if not a new customer but too bad your products can’t be shown or demoed since you’re out of power!当潜在买家，谁可以用尽刚刚起步到您的地方，如果您的展台是不是在一个战略位置，可能已经导致了坚实的，如果不是一个新客户，但太差，您的产品无法显示或demoed由于您失去权力！

Being a supplier and not being prepared is possibly a sign of something far worse and a check mark for anyone on the buy side to proceed with caution.作为一个供应商，而不是正在准备可能是一个迹象的东西，远差，一个选中标记，任何人对购买方进行谨慎行事。 If this happens here, what could happen when the order is placed and the money has transferred?如果这种情况发生在这里，什么可能发生时，该命令是放在和金钱转移？ Not being prepared and not focusing on your objectives is a sign that you are either not trying or you are not ready to earn business!不是正在准备，而不是着眼于您的目标是一个迹象，你是不是没有尝试，或者您不准备赚的业务有帮助！

We at SourceJuice really want to help buyers as well as suppliers because that’s what it’s all about – both parties winning and making money and engaging in sustainable and profitable business relationships.我们在sourcejuice真的要帮助买家以及供应商，因为这是它的所有约-当事双方打得赢，赚钱，从事可持续和有利可图的商业关系。

So, here go our suggestions to get more customers at Trade Shows – free of charge!所以，在这里进入了我们的建议，以获得更多的顾客在商展-免费的！

1. 1 。 Focus on the customer – every person coming into your booth can be a customer in so many ways. Whether they buy from you is not important because if they do buy from you, that is just a benefit of your focus and not just some luck that you have at one trade show and not another. 专注于客户-每个人未来到您的展位可以是一个客户在这么多的方法。他们是否从您那里进行购买，这并不重要，因为如果他们这样做从您那里进行购买，这只是有一个好处，您的焦点，而不只是一些运气你有一个贸易展，而不是另一个。 Focus means that your booth, your people, and your products are ready and trained to provide any potential customer an excellent encounter and get them interested, excited, and thinking, if not acting, about buying your products.重点是指您的展位，贵国人民，和您的产品准备和训练提供任何潜在的客户所遇到的一个很好的，并让他们有兴趣，兴奋，和思想，如果不采取行动，购买您的产品。 Even one person can ruin your reputation if you’re not focused.即使一个人可以破坏你的声誉，如果您不是重点。 That person may not even be a buyer but could be some powerful man’s wife.那人可能连一个买方，但可能会有一些强大的男子的妻子。 Focus allows you to act and deliver your best!重点可让您的行为并提供您最好的！ Everything that follows below is only a piece of this most important platform of focus.一切如下下面是只有一块，这最重要的平台关注的焦点。

2. 2 。 Have your information packets ready and make them very easy to understand. Don’t run out but also don’t hand something too large. 有您的资料包准备，使他们很容易明白，不要一发不可收拾，但也没有手的东西过大。 Make it easy and make it memorable but more importantly – make it actionable.可以很容易使它难忘的，但更重要的-它采取行动。 When a potential buyer takes your catalog or info packet, they should want to keep it and it should contain information that is very easy to understand and very precise on who to contact, how to contact them, when they will get a follow-up email or letter from your company, your website details, address, fax, etc. Make it easy and make it so that the buyer doesn’t have to “think”.当一个潜在的买方需要您的目录或信息包，他们应该要保留它，它应该包含的信息，这是非常容易理解和非常精确的对谁接触，如何与他们联系，当他们将获得一个后续电子邮件或信件从您的公司，您的网站的详细资料，地址，传真等，可以很容易作出这样认为，买方不一定要“认为” 。

3. 3 。 Welcome your guests! Don’t just greet and say hello and ask for name cards (business cards) but rather bring them into your booth by separating the functions of greeting them and informing them. 欢迎您的客人！不只是打招呼，并说Hello和要求名片（名片） ，而是使他们到您的展台分开，职能迎接他们，并通知他们。 Greet them professionally and don’t rush to get their name card but rather try to build a relationship at the basic level by connecting with their needs.迎接他们的专业和不急于得到他们的名片，而是试图建立一个关系，在基本水平的连接，与他们的需要。 Example à Tell them 3 questions are free and the 4th costs $100 dollars as a joke to get them to laugh.例如à告诉他们，三问题都是免费的和第四费用为100美元，作为一个笑话，让他们发笑。 Basically, you want to ensure every person who comes to your booth leaves with 2 things on their mind at the very least.基本上，你想，以确保每个人的是谁到您的展位叶片与二的东西，就在他们心中非常至少。 One is that your company was absolutely professional and the 2nd is that they or someone they know could or wants to do business with you.其中一项是您的公司是绝对专业和第二的是，他们或他们知道有人可以或想做的事的业务与您联系。 Every person is powerful because every person has relationships.每个人是强大的，因为每个人都有关系。 Be focused and welcome them professionally and treat them with respect and you will be building your business not trying to fight others for it!为重点，并欢迎他们的专业和对待他们，尊重和您将建设您的业务不是要争取别人！

4. 4 。 Give them something free! Not samples but rather information. 给他们一些免费的！没有样本，而是信息。 People are always looking for trusted partners even in suppliers.人民永远是寻找值得信赖的合作伙伴，即使在供应商。 Buyers are not always the best people but many are and this business is like every business.买家并不总是最好的人才，但很多是和这一业务是一样，每一个业务。 It’s about money and relationships.它的金钱和关系。 Building trusted relationships can bring you money.建立信任的关系，可以为你带来金钱。 Here is an example.这里就是一个例子。 Some buyers come to your booth and but are really looking for something else but don’t know where to go exactly in the trade show.部分买家来您的展台和，但真的是要找其他的，但不知道去哪里，正是在该贸易展。 Your company, being the most professional and focused, has the map of the entire show with circles on companies you think are good as well as some tips for them when they go there.您的公司，作为最专业和重点，已在地图上的整个显示，与各界人士对公司，你认为是好的，以及一些提示，为他们当他们去那里。 What do you think these buyers would think of your company now?您怎么看这些买家会认为您的公司现在呢？ If they are not impressed and grateful, you don’t need their business.如果他们没有留下深刻的印象和感激，您不需要他们的生意。 Most likely they will be very impressed and grateful.最有可能他们会非常深刻的印象和感激。 They may even introduce other buyers to your company and tell them how professional your company is.他们甚至可能引入其他买家给您的公司，并告诉他们如何专业贵公司。 That is relationship building and selling.这是关系建设和销售。 That is building your business.这是建设您的业务。

5. 5 。 Always have a place for the buyers to sit! Imagine you offered very cheap foot massages to attract customers and did all the above (focus, have information packets ready, really welcomed your guests, and gave them something for free in terms of information) or just had a place to sit and free soft drinks. 始终有一个位置，为买家参加！想象你提供非常便宜的足部按摩，以吸引顾客，并没有上述所有（重点，有资料包准备好，真的欢迎您的客人，并给他们一些免费的，在条款的信息）或刚经历了一个地方，以静坐和免费饮料。 Buyers, customers, everyone gets tired walking, talking, and doing this all for so many hours.买家，客户，每个人都得到厌倦散步，谈的，和做的这一切，为这么多小时。 Give them an oasis in the desert and they will stay!给他们一望无垠的沙漠，他们将留！ Then you have time to build relationships to build sales!然后你有时间去建立关系，建立销售！ That is focused business and that is why your company will succeed.这是重点业务，这就是为什么您的公司一定会取得成功。

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November 3, 2007 | Filed Under 2007年11月3日|提交下 Trade Shows商展

Comments评论

4 Responses to “5 tips for suppliers to get more customers at Trade Shows” 四反应“的5个窍门供应商，以获得更多的顾客在商展”

  1. Pete Braden皮特•布瑞登 on November 6th, 2007 10:55 pm关于2007年11月6日下午10时55分

    Great post。My company is primarily online, so we haven’t yet taken part in a trade show.伟大的职位。我的公司主要是线上，所以我们尚未采取的一部分，在贸易展。 But this piece contains lots of useful tips, anyway.但是，这条包含了许多有用的提示，无论如何。

    Tomorrow I will be visiting Yiwu in Zhejiang province to observe and research the Crystal and Glass Exhibition.明天我将访问浙江省义乌市来观察和研究晶体和玻璃展览。 I’ll be paying particular attention to the kinds of problems, tricks, and surprising lessons that foreign buyers encounter in Yiwu.我将特别注意该种问题，伎俩，和令人惊讶的教训，外国买家中遇到的义乌市。

    There will be a substantial report on the company website.会有一个实质性的报告，该公司的网站。 Hopefully it will be useful.我希望这将是有益的。

    And by the way, I agree completely with your remark that there is a huge mutual lack of understanding about culture and business practices between China and the West.和方式，我完全同意你的话是有一个庞大的相互缺乏了解的文化和商业惯例之间的中国与西方。 Sites like yours can make a difference on this front.网站一样，你可以作出不同的在这方面。

    Best,最好的，
    Pete Braden皮特•布瑞登

  2. Dida on November 21st, 2007 10:29 pm迪达在2007年11月21日下午10时29分

    I feel great that after read your message, becasue I’m planing to take part in the GZ spring trade fair in 2008, but I have no idea of how to make my first trade show sucessful!我觉得大后，阅读您的消息，因为我刨去参加，在广州春季交易会在2008年，但我不知道如何使我第一次贸易展sucessful ！
    Even now i still have not a clear idea of what to do it better, make good preparation, but i got useful tips from you!即使是现在我还没有一个明确的想法怎样做更好，做好准备，但我得到有用的提示，由你！ Thank you a lot!!谢谢了不少！

    Regards,关心，
    Dida迪达

  3. The SourceJuice Team该sourcejuice队 on November 23rd, 2007 10:29 pm关于2007年11月23日下午10时29分

    Dida,迪达，

    If you have more questions about Trade shows and what western buyers are looking for, please contact us using the form at the top of the page and we’d be happy to discuss further.如果您有更多问题有关贸易展览和西方买家现正追缉，请与我们联系使用的形式，在网页上方，我们很乐意进一步讨论。

    Regards,关心，
    The SourceJuice Team该sourcejuice队

  4. Yvonne Yin on December 28th, 2007 8:54 pm伊冯娜饮对2007年12月28日下午8时54分

    Wonderful article.精彩的文章。 It is really a good guide to the Chinese enterprise to attend the fair.这真是一个很好的指南，中国企业参加公平的。

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