Export to China – Selling, rather than Buying, from China
A few weeks ago, alibaba.com launched a new service called Export To
China and is promoting the business of exporting to China based buyers for
the domestic China consumer base. They mention the growth in China's
middle class as well as the rising RMB (Chinese currency) as signs
that a market is ready for your products to be sold to China. Upon
review, the service is fairly basic and utilizes Alibaba's extensive
network. Logic would dictate that all those Chinese based exporters
are potential buyers and are possibly the most prepared to seize and
address such internal opportunity in China. Additionally, Alibaba
(our assumption) realizes that most small to medium sized businesses
need new outlets for growth and possibly make up the bulk of their
clients on the import side of Alibaba.com - so why not make buyers
into sellers? Buyers are sellers and sellers are buyers and for
Alibaba this is yet another revenue stream.
Exporting to China is not new - hundreds, if not thousands, of
multinational corporations from all over the world are doing business
in China and most are selling all range of products. Many of these
multinational corporations are doing so well in China that the
business in China is making up a significant percentage of global
sales. Research some of the numbers for automobile manufacturers such
as Volkswagen, General Motors, Honda, Toyota, etc. and you will find
staggering growth in China. Additionally, you will find reported in
the major media that luxury brands are surpassing expectations in
mainland China and that many of these luxury brands are increasing
their exposure to China each year with new stores and distribution
Besides Alibaba, there are other avenues to promote your products into
the Chinese market. One of them is supported by the Chinese
government and offers its services free. Below are some
excerpts from their "About Us" section of their website which can be
found at this link.
Export to China is an information exchange platform of
products of all countries and regions in the world, and it was set up by the Ministry of Commerce of the People's Republic of China to promote the balance of international trade and help foreign products enter into China's market.
Export to China will issue the information to China's users both in Chinese and English. Main users of the platform are the manufacturers, trade companies and consumers in Mainland China who are interested in the world's products. The information provided in English is welcome. It will achieve much better effect if you provide information in Chinese at the same time.
As a part of the public commerce information service system of the
Ministry of Commerce, information providers issue the essential
information at our website is free of charge.
For companies in the USA, there are many options to understand and
begin the process of researching how to successfully export into
China. Below are some organizations that can help you tremendously in
a growing and vast market filled with incredible opportunities as well
- US Department of Commerce's online portal on helping US Businesses
export abroad. They have an in-depth China section. click here.
- The US Commercial Service helps those importing from the USA or businesses in the USA exporting to other countries. click here.
- American Chamber of Commerce People's Republic of China (Beijing) - click here.
- American Chamber of Commerce Shanghai - click here.
- American Chamber of Commerce Guangdong (South China) - click here.
- American Chamber of Commerce in Southwest China - click here.
Some important information when considering the business of exporting to China:
1. Make sure your Chinese translations are localized for Chinese
readers. Just translating content will not adequately represent your
objectives, products, and or information well. It is crucial to
localize the content with a respected translator. We highly recommend
this company when dealing with
translations of any nature – they are professional and know the
business of translations exceptionally well.
2. It is not enough to just post and wait for buying leads to be sent
to your email inbox if you are truly serious. It may be best to work
with companies that understand the nature of selling into China. For
companies in the USA, you should begin your research with government
agencies that support exporting activities like the ones mentioned
3. Find a company that doesn't compete with your company but does
business already in China as a resource. This can be done via
professional organizations and once again, for companies in the USA,
the chambers of commerce noted above can truly help.
Good luck, but more importantly please do your research.