Private Labeling & Criteria for Selecting the Right Manufacturer私人標記與標準選擇合適的製造商

“Private label products or services are typically those manufactured or provided by one company for offer under another company’s brand.” –Wikipedia . “自有品牌的產品或服務的通常是那些製造或提供的一間公司，為提供下，另一家公司的品牌” -維基百科 。 This is the name of the game for China and for the most part, the products you buy here in the United States are not really manufactured by the name on the label.這是遊戲的名稱對中國和大部份，您購買的產品在美國這裡並不是真正製造的姓名標籤。 In some instances most of the big box or clothing stores you frequent have an inventory almost entirely made up of their own products under their own brand or multiple unaffiliated brands.在某些情況，大部分的大框或服裝店，你經常有一個清單，幾乎完全彌補了他們自己的產品，根據自己的品牌或多個品牌，無黨派。 This is not just a game for the big boys, this can be accomplished with the same everyday products under your own company’s label.這不僅是遊戲的大男孩，這是可以完成具有相同的產品，每天根據自己公司的標籤。 Welcome to the club, we are about to pull back the curtain to reveal what you need to know in developing your own private labeled line of products.歡迎您到俱樂部，我們即將拉回到拉開帷幕透露哪些是您需要知道在發展自己的私人標記的產品線。

Take notice that every manufacturer has its own guidelines, requirements and procedures for producing a private label product.採取公告，每個製造商都有自己的準則，規定和程序，為製作一個私人標籤產品。 Not all manufacturers offer this service or have the capability to laser-etch/carve logos etc. The first step is to source the product you like and then follow-up with the manufacturer opening a dialog about private label opportunities.並非所有製造商提供這項服務，或有能力laser-etch/carve標誌等第一步是從源頭上你喜歡的產品，然後後續行動與製造商開放一個對話框，約自有品牌的機會。

Lets get off on the right foot by stating that selecting the right manufacturer to work with may be the quintessential most important decision to make.讓下車就右腳說明選擇合適的製造商一起工作，可能的精華，最重要的決定。 Over the next few paragraphs we will detail some choice areas for consideration so that you can ask the key questions that will determine your success.在接下來的數段，我們稍後會詳細闡述的一些選擇的領域考慮，使你可以問的關鍵問題，這將決定您的成功。 You may find that this article is just as much of a primer for selecting the right manufacturer to work with as it is about developing a private labeled product.您可能會發現此文章是一樣多的一個引為選擇合適的製造商一起工作，因為它是關於發展民營標示的產品。

Quality Assurance Testing 質量保證測試
When you evaluate a brand you think most importantly about quality.當您評價一個品牌，您認為最重要的素質。 It is important to court your prospective manufacturer inquiring about any quality assurance or rigorous testing that may be performed prior to shipping the products to you.這是很重要的法院您有意製造商詢問任何品質保證或嚴格的測試，可能之前所執行的航運的產品給您。 You don’t want to damage the brand’s integrity with poor workmanship.您不想損害該品牌的完整性與窮人的手藝。 Find out if your manufacturer implements or maintains any manufacturing certifications, process controls, quality management or assurance systems.找出如果您的製造商實施或維持任何製造認證，過程控制，質量管理或保證制度。 Depending on the manufacturer this might be a free service that might put one manufacturer above all the rest.根據對製造商，這可能是一項免費的服務，可能會提出上述的製造商之一，其餘所有。 In my experience with private labeling kitchen and bath faucets,在我的經驗與私人標記的廚房和浴室的水龍頭， Globe Union全球聯盟 offered unparalleled testing measures while keeping the price competitive.提供無與倫比的測試措施，同時保持價格的競爭力。 What else do you expect from the largest faucet manufacturer in the world.還有什麼你期望從最大的水龍頭製造商，在世界上。 Are you familiar with the “Premier” faucets at Home Depot?你熟悉的“行政院長”的水龍頭在Home Depot的？ They are made by Globe Union and if you only knew that Home Depot was making over 80% profit margins on them…他們所作的全球聯盟，如果你只知道Home Depot的是使超過80 ％的利潤率對他們的…

Designs, Legal Issues, Copyright & US Umbrellas 設計，法律問題，版權及美國雨傘
Most of the smart private labelers have already submitted for legal protection for their products under US copyright or other umbrellas.大部分的智能私人貼標機，已提交的法律保障，他們的產品在美國的版權或其他雨傘。 The manufacturer may have other customers, which may have invested large amounts of time and development monies into a particular design.製造商可能有其他的顧客，其中可能有投資大量的時間和發展的款項進入某一特定的設計。 Though some manufacturers will allow it, it is not a good idea to use someone else’s design.雖然有一些製造商將允許它，這是不是一個好主意利用別人的設計。 Fear not, in some cases this leaves an opportunity to design your own product.恐怕不是，在某些情況下，這使得一有機會設計自己的產品。 If there isn’t much of an artisan in you, then many times there will be some kind of stock/standard item that you can just slightly modify.如果有，是沒有多大的工匠在你，然後多次會有一些種股票/標準的項目，您也可以只略有修改。 This is all industry specific information, but it is something you should inquire about.這是所有行業的具體資料，但它是一些你應該詢問有關。 Just because there aren’t any laws to prevent the manufacture of a protected product in China, there are in the US when you try to sell it.只是因為沒有任何法律，以防止製造一個受保護的產品在中國，有在美國當您嘗試賣掉它。

Retail Packaging 零售包裝
One of the main selling points to a private labeled product is the opportunity for premium packaging.其中一個主要的賣點，一間私人標記的產品是有機會補價的包裝。 Obviously it is nice to have the logo on the product, but the packaging is where the consumer will first identify with the brand.顯然，這是尼斯有標誌的產品，但包裝情況是，消費者將首先找出與品牌。 Typical packaging for products that come out of China will come in a standard white/brown box or packaging with a marketing scheme that makes it obvious that it came from another country.典型的包裝產品出來，中國將在今後一個標準的白色/布朗框或包裝與行銷計劃，這使得它很明顯，它來自另一個國家。 This is one of the first places to incur an additional landed cost for your item.這是首先造訪的地方之一要付出額外的降落成本為您的項目。 This amount can vary depending on the packaging material and the number of colors printed on the retail box.這一數額可以有所不同，視乎有關包裝材料和顏色數印載於零售方塊。 Remember that in the eye of the consumer, the better the packaging the more solid the brand.記得，在眼睛的消費者，更好地包裝更加堅實的品牌。

Support/Defective Products/Warranty 支持/有缺陷的產品/產品質量擔保
Be prepared for defective products, this is inevitable, but less likely depending on the amount of quality assurance measures your factory implements.準備有缺陷的產品，這是無可避免的，但不太可能視金額的品質保證措施，您的工廠實施。 It is too costly to ship your product back to China for a refund, but you need to be able to accept returns, as this would hurt your brand’s reputation if you did not.這是過於昂貴，以船舶您的產品回到中國的退款，但你必須能夠接受退貨，因為這會傷害你的品牌的聲譽，如果你沒有。 You should combat this problem by building in an additional 3% of extra product into your order.你應該對付這個問題，由建設在一額外的3 ％的額外的產品到您的訂單。 You should handle warranty issues in the same way.你應該處理擔保問題，在同樣的方式。 Confirm this is the case, but the manufacturer will likely give you a credit on the backend transaction of your next order.確認這是個案，但製造商將可能給你一個信用額度後端交易你的未來秩序。 Unless you have invested more money into a AAAA+ rated product, it is best to offer a short or limited warranty.除非你有更多的錢投入到aaaa +評價的產品，最好是提供了短期或有限保修。 Do not expect a lot of support from the manufacturer.不要指望了很多支持，從製造商。 It is a good idea to do your due diligence in the beginning, learning as much as you possibly can about the product before launching your line.這是一個好主意，做您的盡職調查在開始時，學習程度並不亞於您可能可以對產品推出之前，您的生產線。

The Cost Comparison for Private Label 成本比較私人標籤
This is an area you will have to explore for yourself as it can vary entirely on the product category, quantity of order and manufacturer.這是一個方面，你將不得不探索為自己，因為它可以完全不同，對產品類別，數量，秩序和製造商。 In the case of Globe Union’s private label plan for kitchen and bath faucets, all the costs for the private label were built into their pricing schedule, which was very competitive with non-private labeled products.在該案件全球聯盟的私人標籤計劃的廚房和浴室的水龍頭，全部費用為自有品牌建納入其定價的時間表，這是極具競爭力的與非私人標記的產品。 In terms of having logos laser-etched onto stainless steel kitchen sinks I have seen this raise the price $5-$10 per sink depending on the order size and use of premium packaging.在條款有標誌的激光蝕刻上不銹鋼廚房水槽我所看到的這個價格上調5元-十元。下沉，視乎有關訂單規模和使用保費包裝。

Branding Development Ramp-Up Time 品牌發展匝道- up時間
There are two main elements that can determine ramp up time for having your private labeled product produced: manufacturer preparation and your own preparation.有兩個主要因素，可以判斷坡道的時間後，您的私人標記的產品：製造商的製備及您自己的準備。 From your end, you may outsource the design of your retail packaging, which may take several weeks.從您的結束，你可以外包的設計，您的零售包裝，這可能需要幾個星期。 In addition, if you have any design changes to the product other than imprinting logos, this is also on you.此外，如果您有任何設計更改產品以外的其他標誌的印記，這也是對你。 The manufacturer will have to prepare to source the required materials, create moulds, implement changes to their production line, QA, etc. It is important to inquire about the ramp-up time as it will vary depending on the factory, its staff and the specifics of your order.製造商將不得不準備從源頭上所需的材料，創造模具，實施改變他們的生產線，質量保證等，這是很重要的，以詢問有關匝道- up時間，因為這將取決於工廠，其工作人員和具體您的訂單。 After everything has been decided, pricing agreed upon and detailed to the manufacturer, you will want to receive a sample of the final product before authorizing production.之後，一切已決定，價格議定，並詳細向製造商，您將要接收的樣本，最終的產品之前，授權生產。 Remember, you will of course need to make changes to your own schedules for completing work to meet deadline/timelines.請記住，您當然會需要作出改變自己的時間表完成工作，以滿足最後期限/時間表。 Get started early, I have seen manufacturing ramp-up timelines requiring up to 6 months!獲得年初開始，我所看到的製造業匝道行動的時間表，要求到6個月！

Minimum Orders 最低訂單
Minimum orders should not be an issue if you are already importing.最低訂單不應該成為問題，如果您已經進口。 It is standard to purchase at-least a container of goods while importing from China, but many times you must commit to purchasing a certain quantity of containers annually to obtain a private label item.這是標準的購買-至少有一個貨櫃的貨物，而從中國進口，但很多次，你必須承諾購買一定數量的容器，每年獲得的自有品牌項目。

Certifications, Licenses and Incorporating 認證，許可證和納入
Many times licenses and certifications must be registered, applied and obtained by the branding company and not the manufacturer.很多次，許可證和認證必須註冊，申請並獲得由品牌公司，而不是製造商。 It is best to do your due diligence to find out what if any requirements that your brand should have.最好是做您的盡職調查，以找出什麼，如果有任何要求，您的品牌應該有。 Do not take the manufacturer’s word on it, check into it yourself as it will not be them who will have to deal with the ramifications.不採取製造商的字上，檢查到自己，因為它不會被他們誰將要處理的後果。 This will also affect some decisions you may have to make during the pre-manufacturing and deal-making phase of your import venture.這也將影響一些決定，您可能已作出在會前的製造業和處理決策階段，您的進口風險。 Try locating similar already imported products in the US and reviewing the packaging for identifying marks of their certifications.嘗試尋找類似的進口產品已經在美國和檢討包裝查明馬克他們的認證。 Depending on your product and scale for distribution, you should also consider incorporating.根據您的產品和規模分佈，你也應該考慮納入。

Expanding the Product Line 擴大產品線
Leave room for expansion; make sure that the manufacturer you select has accessory items or a variety of other styles to incorporate into your line.留有餘地，為擴張;作出肯定的是，您選擇的製造商已配件項目或其他多種方式納入您的生產線。 If you purchase the various products for your line from different vendors you will have to start from scratch with each one.如果您購買的各種產品為您的生產線，從不同的供應商，你將不得不從頭開始，與每一個。 This way all your packaging and logos retain their continuity throughout the line.這樣，您所有的包裝和標識保留其連續性，整個路線。

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